Slow Marketing for Creative Businesses
Successful marketing doesn't mean that you have to be everywhere, all at once, all the time. The whole endless marketing thing just isn't necessary. Instagram posts every day, blogging three times a week, Pinterest pins on a schedule, email newsletters every other day, TikTok videos three times daily. Honestly, just picturing that endless to-do list leaves me exhausted.
I've burned out in my business before. I couldn't keep up with the pace I'd set for myself, and all that frantic "spaghetti-marketing" wasn't even working. After recovering from burnout, I discovered slow marketing, or as I like to think of it, "marketing that doesn't make me want to hide under a blanket."
How to Build a Creative Business that Honors Your Natural Rhythms
You can have the best marketing strategies in the world, but if your marketing doesn't account for what's actually going on in your life, it's probably not going to work for you. Most business advice assumes you have consistent energy, uninterrupted focus, a predictable schedule, and unlimited resources. But how many of us actually live that way? Life is messy. Your energy fluctuates. Focus comes and goes. Sometimes we need to question those "shoulds" because they aren't right for us.
Stop Using Social Media As Your Only Marketing Strategy
Stop relying on social media alone and start building a sustainable creative business with this strategic four-phase customer journey framework.
There's a whole strategic framework that will help your customers go from casually discovering you online to becoming genuine fans and supporters of your creative work. When you understand these four phases—Connect, Cultivate, Choose, and Cherish—marketing will feel easier. It'll stop feeling so random and overwhelming and actually start feeling more purposeful and intentional. Your art business will grow more sustainably when you focus on building real relationships instead of chasing followers.
How to Rekindle the Joy You Have With Your Business
In this post, I'm sharing practical ways to rekindle the passion you once had for your creative business. You'll discover how to remember why you started, prioritize self-care, make time for what you love, eliminate tasks you hate, create a new vision, set concrete goals, practice daily gratitude, and revisit kind customer words. These simple strategies will help you overcome frustration and overwhelm, avoid procrastination, and fall back in love with your business before burnout takes over.
How to prep and plan for a new month in your business
Time is a sneaky thing, isn't it? Each month passes so quickly. It's like you blink and then another month is done.
That means that it's a perfect time right now to reflect on the month that just passed, as well as think about the month that's about to happen. And before you know it, another year will be gone. Goals happen in the right time if you let them. Focus on how you can prepare and plan for the month ahead in a realistic way. And just take the smallest baby steps toward your goals.