You can have the best marketing strategies in the world, but if your marketing doesn't account for what's actually going on in your life, it's probably not going to work for you. Most business advice assumes you have consistent energy, uninterrupted focus, a predictable schedule, and unlimited resources. But how many of us actually live that way? Life is messy. Your energy fluctuates. Focus comes and goes. Sometimes we need to question those "shoulds" because they aren't right for us.