Why Your Website Doesn't Need to Be Perfect to Be Powerful
Website overwhelm is real, especially for creatives. You have a big vision: a beautiful portfolio, engaging blog, email signups, maybe even a shop. But every time you sit down to work on it, the pressure to make it perfect keeps you frozen.
Sound familiar? As someone who's been building websites for over a decade, I still get stuck when it's my site. But your website doesn’t need to be perfect to be powerful. Waiting for perfection delays your progress, and the people who need your work are left waiting, too.
Why I Ditched Daily Social Media Posting for Deeper Connections With My Audience
After months of posting daily on TikTok, I hit a wall. The constant pressure to show up online drained my creativity and left me exhausted. That’s when I realized: daily social media isn’t sustainable for everyone. And it certainly wasn’t for me.
In this post, I share how I shifted from hustle-mode marketing to a more intentional, cozy strategy rooted in connection. You’ll learn why I chose to prioritize my blog, how voice-to-text transformed my content creation process, and simple ways I create deeper connections with my audience, all without burning out. If you’ve ever felt like you’re forcing yourself into someone else’s marketing mold, this post is for you.
Slow Marketing for Creative Businesses
Successful marketing doesn't mean that you have to be everywhere, all at once, all the time. The whole endless marketing thing just isn't necessary. Instagram posts every day, blogging three times a week, Pinterest pins on a schedule, email newsletters every other day, TikTok videos three times daily. Honestly, just picturing that endless to-do list leaves me exhausted.
I've burned out in my business before. I couldn't keep up with the pace I'd set for myself, and all that frantic "spaghetti-marketing" wasn't even working. After recovering from burnout, I discovered slow marketing, or as I like to think of it, "marketing that doesn't make me want to hide under a blanket."
The Introvert's Guide to Marketing Without Burnout
As someone who's introverted, naturally shy, and neurodivergent, I've spent years trying to figure out how to show up authentically without completely exhausting myself in the process. Here's what I've learned: you don't have to market like an extrovert to build a successful creative business.
Most marketing advice assumes you're comfortable being "on" all the time, telling you to post daily, go live, and network constantly. But some of the most successful artists and creative entrepreneurs I know are introverts who've learned to market in a way that works with their personality, honors their energy levels, and actually feels sustainable long-term.
The Art of Taking Breaks: Why Rest Makes Your Business Stronger
Rest might be the most important strategy to implement in your business this year. As creative entrepreneurs, we didn't start businesses to recreate the exhausting patterns of traditional jobs - we wanted freedom. Yet somehow, we often fall back into working long hours and forgetting to rest.
Taking breaks doesn't mean you're lazy. After experiencing burnout that left me bedridden for six months, I learned that breaks actually give more than they subtract. The recovery took years, teaching me that doing things slowly and intentionally prevents much bigger setbacks later.
The Creative's Guide to Managing Low Energy Days (Without Guilt)
Having a strategy for low energy days is absolutely necessary when trying to create a sustainable business.
This isn't about pushing through or forcing yourself to be productive when you're running on empty. It's about working with your energy levels and baking strategies right into your business.
The goal isn't to eliminate low energy days—they're part of being human. But you can have simple strategies that honor where you are while keeping your business moving forward, even if it's just tiny steps.
How to Build a Creative Business that Honors Your Natural Rhythms
You can have the best marketing strategies in the world, but if your marketing doesn't account for what's actually going on in your life, it's probably not going to work for you. Most business advice assumes you have consistent energy, uninterrupted focus, a predictable schedule, and unlimited resources. But how many of us actually live that way? Life is messy. Your energy fluctuates. Focus comes and goes. Sometimes we need to question those "shoulds" because they aren't right for us.
Stop Using Social Media As Your Only Marketing Strategy
Stop relying on social media alone and start building a sustainable creative business with this strategic four-phase customer journey framework.
There's a whole strategic framework that will help your customers go from casually discovering you online to becoming genuine fans and supporters of your creative work. When you understand these four phases—Connect, Cultivate, Choose, and Cherish—marketing will feel easier. It'll stop feeling so random and overwhelming and actually start feeling more purposeful and intentional. Your art business will grow more sustainably when you focus on building real relationships instead of chasing followers.
How I Transformed My Creative Business After Burnout
After years of saying yes to everything and charging too little in my business, I hit complete burnout. Now I'm rebuilding from scratch – but this time, with sustainability at the heart of everything. In this post, I share my journey and the three key changes I'm making: thoughtful service design, energy-aware delivery methods, and a gentler marketing approach. If you're exhausted from pushing yourself too hard in your business, this post offers a different way forward.
How to Save Time When Marketing on Instagram
Feeling like Instagram is eating up all your time? In this post, I'm sharing my top five ways to save time when marketing on Instagram. You'll learn how to batch everything from captions to hashtag research, use scheduling apps effectively, create a library of photos and ideas, implement theme days for consistent content, and set healthy boundaries with the platform. These practical tips will help you treat Instagram as a tool instead of a distraction, saving you hours each week while still growing your audience.
Diary of My Branded Photoshoot
In this post, I'm sharing my full diary of planning and executing my own branded photography session with a photographer. You'll discover my six-month preparation process, what to expect on shooting day, and practical tips for getting photos that truly reflect your brand personality. From creating Pinterest inspiration boards to choosing outfits and managing day-of logistics (including a glitter incident!), this real-life account will help calm your nerves about stepping in front of the camera and prepare you for your own successful branded photoshoot.
How to Rekindle the Joy You Have With Your Business
In this post, I'm sharing practical ways to rekindle the passion you once had for your creative business. You'll discover how to remember why you started, prioritize self-care, make time for what you love, eliminate tasks you hate, create a new vision, set concrete goals, practice daily gratitude, and revisit kind customer words. These simple strategies will help you overcome frustration and overwhelm, avoid procrastination, and fall back in love with your business before burnout takes over.
How to prep and plan for a new month in your business
Time is a sneaky thing, isn't it? Each month passes so quickly. It's like you blink and then another month is done.
That means that it's a perfect time right now to reflect on the month that just passed, as well as think about the month that's about to happen. And before you know it, another year will be gone. Goals happen in the right time if you let them. Focus on how you can prepare and plan for the month ahead in a realistic way. And just take the smallest baby steps toward your goals.